Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change

Data allowing replication of analyses conducted in the paper mentioned in the title: - questionnaire - data - syntax - output This project was financially supported by the Swiss National Science Foundation and by the Vietnam National Foundation for Science and Technology Development (Grant no. IZVSZ1_203324 / 1).

Organizational unit

BFH - Consumer-focused food production

Type

Dataset

DOI

10.34914/olos:sfgeip3ym5b35fl2a75igyigvi

License

Creative Commons Attribution 4.0 International

Keywords

Consumer studies, Cluster analyses, Meat eaters, Meat reduction, Sustainable food consumption, TTM, Switzerland